Three years ago I joined the National Usability Professionals’ Association (UPA) and began attending the local Iowa chapter in Des Moines. During that first year I had the opportunity to present to the group about usability and search engine optimization (SEO) techniques. Now that I’ve been broadening my usability knowledge and vocabulary, I feel like discussing the topic again.
As the usability field expands into persuasion, emotion and trust (PET) design I believe that SEO is closely related to usability. Part of users’ trust is that Google, or whichever search engine they prefer, delivers a list of websites that are relevant to their search term(s). In order for Google to trust a website, it must index and “know” that a site is worthy of presenting to users. Using the process of user-centered analysis, a usability expert can create a persona shaped around a search engine robot. I know this needs more work, but I thought I’d give it a first round trial: