Stay the course with your personal social media brand

Social media icons: LinkedIn, YouTube, Google+, Twitter and FacebookI was lucky enough to be recognized by A Better User Experience as an influential Twitter person to follow when it comes to user experience. I am humbled by this recognition and true to form, I am sharing my recipe to how you can receive this type of acknowledgement.

A while back I made a conscience effort to start communicating information about user experience, SEO, content strategy and accessibility. I had built up a good list of RSS feeds for me and thought it would be nice to share it. I didn’t want to have an auto feed where people would sift through a bunch of articles that may or may not be relevant; I wanted my Twitter and Google+ streams to be useful!

That has been my only strategy and apparently, people like getting information from my Twitter and Google+feeds. So if you want to add value to your personal social media brand do the following.

  • Get educated in the field you want to focus your brand on.
  • Make that your passion at work and outside of work.
  • Usability 101 – Know your audience.
  • Keep a consistent message in your posts.
  • Use content curation to back up your opinion on subject matters.

These things can take your personal brand a long way in social media!


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