I have accepted a new role as Customer Experience Assistant Director – Latin America with The Principal Financial Group® that begins on March 1st, 2014.
I wanted to schedule sharing this announcement on certain social media, but to my dismay LinkedIn fails at the user experience of accomplishing this task.
When I attempted to update my LinkedIn by adding a new position, I was confronted with an error that frustrated me, “Please enter a date no later than this month.” If I do that, I won’t be sharing the information I desire. Therefore, I was forced to:
- Choose January and misinform my network connections of the wrong start date.
- Indicate that “I currently work here” – which isn’t true, yet.
- Put in the description the real start date and hope my network connections read that.
I was pleasantly surprised that Facebook handled this task in a much different manner. Rather than forcing users to misinform their followers, they actually anticipate their users to “plan ahead.” It was a delightful experience that I did not expect, since they don’t focus on job positions – or so I thought!
This is what I fully expected from LinkedIn, “I will work here in the future.” The job change won’t be published until I start work and I’m okay with that.
Why isn’t LinkedIn anticipating their user needs like Facebook?
I think there is a missed opportunity here for LinkedIn to really understand their user needs and predict how they convey information to their network connections.
What do you think?